We create a dialogue between the advertiser and consumer by providing entertainment, information and unique interactive experiences.
TOUCHER, a new advertising experience
CELM Italia is a young and dynamic company that offers efficient and innovative management of communication and promotion services through interactive media and the Web.
Innovation, flexibility and interactivity are what drives and inspires us in our research for
new spaces and solutions for the “Out-of-Home” advertising.
TOUCHER offers an advertising space which is highly flexible and customizable, based on videos and interactive icons. The combination between Video services and Icons lie at the bottom of our business
model. The consumer will have the possibility to enhance the video contents that interest him
more by touching the corresponding icon: spot flash, interactive catalogues, quizzes and games are just some of the possibilities at the client’s disposal. All this favours a perception and assimilation of the advertising message at a superior level.
TOUCHER aims to favour the territorial development of areas in which it operates. Together with the contents of commercial nature, TOUCHER gives the client information about public offices and transportation and guides them to the discovery of cultural offers and entertainment possibilities in the town where they are located.
Toucher has a higher potential on the customer’s buying choices thanks to the user’s greater attention. This is demonstrated by a superior grade of assimilation of the presented message.
Datacatching. Thanks to a centralised editing and publication system, we remotely monitor the broadcast of programs and measure the audience through the collections of “clicks” effectuated by customers. This is then collected in the CELM Italia database, with complete respect to the users’ privacy.
Currently a fleet of a thousand TAXI deployed in the cities of Rome, Milan, Florence and Turin ensures visibility of over 12 million contacts a year. The coverage of the national territory is ever expanding and soon will become part of the project other prestigious locations.